We're back + The rise of trailers in online content

Hey!

I apologize for the delay in publishing this newsletter. I was overwhelmed with some new work and was struggling to find the topics, time, and desire to write this newsletter. 

I’m coming back now with a newfound why for creating this newsletter. It was always meant to be a way for me to share what I’m learning about editing with whoever joins but now…

It’s going to be more about sharing the theories, ideas, and what I’m seeing be used in the editing space with a twinge about what I’ve been learning along the way.

Really what this is about is learning together. 

Now if you’ve stuck here up to this point, thank you. Let’s get into the topic for this week…

The Rise of Trailers in Online Content

Trailers are everywhere now. Teasers are starting to pick up steam if not only at the first 30 seconds of a YouTube video. But does every creator and podcast need one for every video? 

I’d argue no. 

It doesn’t make sense for each video/podcast unless you have the resources to put into it. A trailer needs to build excitement for your audience. It needs to work with your content and brand. If it doesn’t then it’s not worth doing. 

Diary of A CEO, Michelle Khare, and Dodford do trailers and teasers perfectly. The trailers fit their content style, help hype their audiences up for what’s to come. 

I’m excited to see trailers and teasers become more widely used, but don’t start to feel left behind as a creator if you’re not creating trailers for your content. It may be that your content doesn’t need them. Focus on what will get your audience and community engaged in your content, not the next trend. 

If you do want to use trailers, think of using a trailer for your next big project. Trailers and teasers will activate your audience and excite them for that project which is what they’re meant to do. 

What do you think about the new use of trailers and teasers in content? 

Until next week,

Andrew